Facebook and General Motors are still “actively talking” about returning to paid advertising on the site, according to a report from Reuters. Here is an excerpt from GM’s head of marketing Alan Batey interim:
“We are actively talking to them and see the opportunities that come our way … I can not tell you with a Mexican standoff here. We just do not see the value of [advertising]. ‘
Alan Batey deep to replace Joel Ewanick, GM’s former marketing chief who resigned in July, nearly two months after pulling ads Facebook. Forbes reported that she is completely removed for “failing to properly vet the financial details of the deal sponsor European football.”
In the time since General Motors publicly withdraw all their paid advertising on Facebook, many companies decided to spend huge amounts of money for Facebook ads. Many companies also made the decision to hold back their advertising budgets on Facebook.
But we kept talking about General Motors and Facebook. Why? Since their breakup just so juicy. You remember, right? Just a few days before the Facebook IPO, GM announced that they would take all their ads on Facebook. They said they were not sure about their effectiveness and how they fit into future marketing strategies. Of course, the average reader who just sounds like a bunch of jargon for “Facebook ads are not worth your time or money.”
Sure, a few days later, GM said that they made a great decision in advertising across the board. No hard feelings, Facebook. Only part of a larger strategy, and the chance that three days before the IPO. But it may actually be more dangerous than previously thought move will not do much to neutralize the sting all. And as a major gateway stock prices up, people began to discuss the issue with monetization, and of course that led to a conversation about advertising strategy, which of course led to GM as a good example of a company that got the plug.
A few weeks after it all down, reports emerged COO Sheryl Sandberg Facebook questioned GM CEO Daniel Akerson car company on Facebook rekindle. Also, global sales head Carolyn Everson Facebook said to prepare for “better data about how they could be advertising dollars.”
So it seems that Facebook and GM, and maybe in the discussion for some time. And it will continue. GM reportedly has only really has spent $ 10M on the actual cost of an ad network, but for Facebook, get GM back on board to demonstrate to other companies that they are safe to open the Facebook advertising budget – if only slightly.