Earlier this week, rumors said that Apple plans to introduce a cheaper iPhone in emerging markets. How cheap? Speculate other rumors as cheap as $ 99. Phone obviously is aimed at emerging markets where low-cost smartphones are more popular, but Apple would completely at odds with years of creating expensive luxury device? Apple’s Phil Schiller gave a resounding no.
In an interview with a Chinese newspaper Shanghai Evening News, Schiller said that Apple does not have a plan in case of a cheap iPhone. He recognized that “cheap smartphone is more popular” in China than once popular “non-smartphone”, but said that he went on to say that the company’s position in China is relatively comfortable “is not a future Apple products. “Because they have 75 percent of revenues despite having only 20 percent of the smartphone market.
So, what’s with all the cheap iPhone rumor? Digitimes reported not only the device, but Bloomberg and Wall Street Journal they received reports from those close to Apple devices were confirmed as real. Could they all be wrong? Of course they can, but the kind of rumors is a way of at least partially true.
Regardless, Apple needs to focus on emerging markets. They may have 75 percent of its revenue in China, but I bet they are just selling hardware. Software sales count in the long run, and Apple needs to get more market share to tap into a lucrative source of income. No need to be $ 99, but how Apple hoping to penetrate emerging markets, such as Brazil, when the very product specific cost the equivalent of $ 1.145.