If you are new to the business of SEO and you do not know what this means and how it will affect your website, you need to SEO 101 guide for beginners. This article aims to add more information to the 3-letter abbreviations and how much of the beach on the back for the success of your website.
What is SEO?
SEO means search engine optimization. If you just make a website or are contemplating having one done for your business, suggests your digital marketing agency that maybe your SEO package.
SEO is about promoting a website with the aim of increasing site traffic or visitors to the search engine. While most SEO efforts focus on the search engines, it is important to create a website for people, who created the website in the first place.
What kind of SEO?
How to promote a web site is different and does not follow a single formula. SEO can perform with the way the words written on your website or even on roads other websites to link to you.
As for the industry, two types of SEO on-page and off-page SEO. On page SEO is the practice of increasing site traffic based on factors that can be found on the website. Off-page SEO is the practice to increase website traffic by doing a variety of outdoor activities such as website SEO link building, article submission and blog, social networking, social bookmarking and link building.
What is on-page SEO factors that you can do?
These factors should be content, title tags and description tags, creating a URL, alternative image text and keyword selection. What to do with on-page factors to increase traffic to your website?
In terms of content, make sure it is real and relevant. On the one hand, the search engines give priority to the unique content, while viewers see the website for information on the web related to it.
For the title tag and description tag, make sure they are configured correctly. The tag should discuss the contents of this web page linked here. In addition, follow the character limit set by Google. Title tags should be written to 65 characters including spaces or less, while the tag should be written description to 160 characters or less, including spaces.
Developing a URL, make sure you accurately describe your content URLs found on a website. The URL is designed to replace the random number with the IP address. Therefore, it should be easy to understand and easy to use. To develop as your URL, read the contents of web pages and identify the key words or short phrases that key, which can be separated from each other by using hyphens or underscores. Avoid long URL alphanumeric, because it can not be indexed by search engines.
Describing images image alt text. It is easy to use for visitors to the site can not load a particular image, or for those who choose search settings can not display pictures. Although the use of image alt text in the user experience, but also helps in optimizing your website. In addition to indexing content indexing, search engines your website with its alt text should describe your image. In doing so the alt text, be sure not to use excessive keywords. Be sure to use the keyword to the desired length, and describe the precise images.
In SEO, it is important that your choice of keywords is not exceeded. Keyword stuffing is frowned upon even before it is officially considered as black hat SEO practices. Therefore, the rules restricted the use of search engines for certain keywords in the content, or otherwise, it will be flagged for excessive use of keywords. This rule not only determine the fair play but also helps SEO copywriter for more creative content.
His decision to do SEO as a DIY project for your website will be. In fact, there are many resources available online and offline, he managed to do it on your own. However, the stakes are set for your web site over time will be high. If you want a professional to handle all of the SEO needs and goals of your web site at the time, left it in the hands of a full service SEO company can also work with advanced SEO strategy proposals to improve the ranking of your web site and your competitors.
William Forrest is a digital webforce overall marketing consultant specializing in business requires custom web design and development
. Supported by 12 years of experience in the field, Forrest helped many companies around the world to select the right decisions all the time or find a suitable SEO Outsourcing company and the best thing to bring back on track.